Oh it’s so hard to get back to reality after being away from home for over a week. I forgot what it was like to cook dinner, take the dog out, and actual respond to emails for a bit, but now it’s back to reality and starting a new week. A few weeks ago I attended the IDEA World Blogfest Convention in Las Vegas, read all about last year’s convention here. I already shared all the yummy eats with you, so today I’m recapping the sessions and workouts we participated in.

I landed in Vegas Wednesday evening and after getting settled in the Westgate hotel I headed out with Marilena and Bari to the Neon Museum.

The Museum has many of the old neon signs that had been taking down from the Vegas strip over the years. While many of them don’t light up anymore, it was still really cool. They call it their junkyard, and each little area had a theme. It’s a one hour guided tour and I would definitely do it again, maybe in the daylight to really see the signs. These neon signs are truly iconic and massive, even though they couldn’t be taken home I’m sure smaller replications are probably available in shops in the area, however, if you still want something neon but not on that level, you can always check out pieces from Neon Mama or other neon stores, so you can have something in your home that offers you up that Vegas brightness on a smaller scale.

Las Vegas Neon Museum

Las Vegas Neon Museum

Day 1

We were up early for the first morning of sessions. After a Welcome from the fabulous Sweat Pink ladies who put the whole convention together, we listened to Katy Widrick about Making Your Old Content New Again.

When I first started blogging I had no idea what SEO meant, my picture quality was poor, and I only shared my posts on Facebook. Had I had access to SEO services and expertise to implement them, I could have probably done better. However, after listening to Katy’s presentation, I knew that I had to go back and redo posts and recipes and be on the lookout for at least one makeover post each week.

Our next presenter was Lindsay Valdez from Blogher She Knows Media. She spoke to us on the 5 Most Important SEO Elements of a blog post. Last year I had no idea what SEO meant, search engine optimization. And now I love using the Yoast plug-in, it analyzes all of Lindsay’s five elements for you and even offers guidance on companies (like this Portland SEO agency, for example) that can help us attract the most traffic using tools like SEO. The presentation was still interesting though because I didn’t know that I should be changing up keyword phrases in order to appear more on google. The things nonbloggers have no idea that we do behind the scenes! Besides blogging and SEO, she spoke about the importance of the Google My Business platform. So, if you are a business owner, you need to optimize your GMB listing for performing better in search engines. All in all, it was quite an informative session and I’m glad we get to benefit from it.

We then headed over to listen to the Idea World Opening Ceremonies and Keynote speaker. The presenters are always so inspiring.

We then had time to walk around the Fitness and Nutrition Expo, hello lots of samples and freebies!

IDEA World Blogfest, Fitness and Nutrition Expo

IDEA World Blogfest, Fitness and Nutrition Expo

Literally ate samples for lunch before heading into our Strong by Zumba workout. Now I know there is workout for everyone out there. And I am not someone that enjoys Zumba, basically because I have no rhythm and trip over my feet when dancing. BUT Strong by Zumba is SO different and NO dancing, YES! You do more HIIT moves with the music. It was a lot of fun and I really enjoyed the workout. I highly suggest giving it a try if you have a studio that offers the class by you.

IDEA World Blogfest, Strong By Zumba Workout

So I could finish walking around the expo I skipped the last blogging session. I never even made it to the fitness side, there were so many booths.

Day 2

Day 2 started even earlier with a ModelFit Sculpt workout. The workout used light weights and was like a mix of Barre and Pilates at a fast pace. I enjoyed it, but usually prefer more HITT style workouts, but again there’s something out there for everyone.

IDEA World Blogfest, Model Sculpt Workout

IDEA World Blogfest, Model Sculpt Workout

After the workout we refueled with a breakfast sponsored by the Bell Institute. Then headed into the conference room to listen to our keynote speaker Todd Durkin. Todd brought so much energy and has an inspiring story on how he got into the health and fitness industry. He reminded me that everyone has a story on how they got where they are today and we all need to share it to inspire others. We also got to leave with a copy of his WOW book, which I’m so excited to dive into.

IDEA World Blogfest, Todd Durkin

We then had a presentation by Amanda Vogel on How to Make Money Guest Blogging. Anyone that blogs that has a degree in nutrition or exercise physiology could really benefit from guest blogging. I however do not and choose just to blog and share my personal story. But I still got a few different ideas from Amanda’s presentation on working with other similar bloggers.

After sitting for a bit it was nice to head into another workout sponsored by Vital Proteins with Kaisa Keranen, do you follow Kaisa on Instagram, she has great workouts and moves and an amazing body! Her workout was my favorite of the weekend, she walked us through three different moves at a time and offered variations for each. I wish I had a recording of the workout because I learned so many new moves.

IDEA World Blogfest, Vital Proteins Workout

Then it was time to head back to the conference room for a brand panel discussion on developing long term relationships with brands. I found this interesting because I’ve done some campaigns with brands, but would love to develop longer relationships throughout the year. I’m always willing to try new products that fit my health and fitness blog, and would love to work more with the brands I really enjoy in developing recipes and workouts for you all.

Then later that evening we had a Blogfest Networking Happy Hour where we got to sit back, enjoy snacks, wine, mocktails from Lacroix and chat with other bloggers.

California Figs

Day 3

On Saturday we get to sign up for any of the Idea World sessions. I chose a course on organizing Boot Camp workouts, a BootyBarre workout, and a workout by Todd Durkin. I listened and got some great ideas from the Boot Camp presenter, worked by booty and all those tiny muscles with bootybarre, and enjoyed some great partner and circuit training with Todd. It was such a fun day, but I was SO exhausted by the end. We were also able to sign up for classes on Sunday too which is really nice because you get credits for maintaining your fitness certifications for many of the courses. I however had an evening flight and said my goodbyes after another great weekend with some fellow bloggers and fitness professionals.

IDEA World Blogfest

Overall I really enjoyed meeting up with some of the blogging friends I met last year, and enjoyed talking to new ones. Everyone in the health and fitness field is so positive and happy with what they do. I have some great takeaways from our blogging presentations. And got to try some new workouts. Until next time Idea World!

Wearing VIE Activewear

[clickToTweet tweet=”Idea World Blogfest Convention recap of all the sessions and workouts @sweetandstrong_” quote=”Idea World Blogfest Convention recap of all the sessions and workouts @sweetandstrong_”]

Linking up with Meghan for the Week in Review Link Up. You can read other Highlights posts here.

What was the highlight of your weekend?

Bloggers, what’s one thing you wish you knew when you first started blogging?

Have you tried any new workouts lately?

12 Comments on IDEA World Blogfest Recap

  1. Alyse
    July 31, 2017 at 8:11 pm (6 years ago)

    Yay, so glad you had fun this year – I’m drooling over that cheese plate – and hope you’re rested up AND reenergized after the whirlwind of the weekend!

    • sweetandstrong
      August 1, 2017 at 8:00 pm (6 years ago)

      Yes I got a massage and did yoga post Idea World! lol

  2. Sarah @ Bucket List Tummy
    August 1, 2017 at 12:14 pm (6 years ago)

    Sounds like there were so many great sessions and valuable information. Thanks for sharing!

    • sweetandstrong
      August 1, 2017 at 8:01 pm (6 years ago)

      Yes, even just getting to the chance to other bloggers that understand some of the daily struggles was nice.

  3. Marina @ Happy Healing
    August 1, 2017 at 6:06 pm (6 years ago)

    This event looks so cool!! And the food looks amazing; gotta love samples 🙂

    I’m glad I found your blog! Hope you have a great week.

    • sweetandstrong
      August 1, 2017 at 8:02 pm (6 years ago)

      Hi Marina! Thanks for stopping by the blog. Seriously the samples is one of my favorite parts of any event, lol.

  4. Ashley @ A Lady Goes West
    August 1, 2017 at 9:32 pm (6 years ago)

    Hi lady! Okay, I was waiting for this recap, because I’m so sad I missed this year. First of all — did you like Bootybarre? Did Tracey Mallet teach it? You know that’s the barre class that I teach all the time. And I’ve wanted to try both ZUMBA Strong and ModelFit, so it’s cool you experienced those. As far as the learnings from Katy Widrick — she’s awesome. I updated some older posts, which have now turned into my most popular posts on my blog from years ago! Thanks for sharing your experience. And welcome back!

    • sweetandstrong
      August 2, 2017 at 2:03 pm (6 years ago)

      Hi Ashley! We definitely missed you at Blogfest this year! And YES Tracey taught the class, I thought of you when I took it. I did a Bootybarre popsugar video years ago and loved it, so I was excited to try a whole class. OMG my butt and legs were burning by the end. You work so many tiny muscles.

      I really liked Zumba strong, I love doing exercise moves to music, not dancing, lol.

      And Katy was by far my favorite presenter, I took so many great notes from her, and remembered her from one of the blogger summer camp days. I definitely have some work to do as it’s like embarrassing to look back at some of my first ever blog posts. lol

  5. Laura @ Sprint 2 the Table
    August 2, 2017 at 4:55 am (6 years ago)

    This sounds like so much fun! I was going to try to go, but there was just too much going on. I heard it’s in San Diego next year, so I’ll definitely have to be there!

    • sweetandstrong
      August 2, 2017 at 2:04 pm (6 years ago)

      YES San Diego next year! So you have no reason not to go 😉

  6. Megan @ Meg's Meal Planning
    August 3, 2017 at 3:18 pm (6 years ago)

    Sounds like a fun conference and awesome ways to learn new tips for the blog!

    • sweetandstrong
      August 3, 2017 at 6:43 pm (6 years ago)

      Yes, I always feel like there’s something to be learning about blogging or social media in this field. It’s always changing!